Discover Sweet

Sweet Protection is one of the main partners of Uno-X Mobility, the first pro cycling team from Scandinavia.

Meet Eirik Hansen, an icon from the whitewater kayaking and expedition kayaking-world.

Meet Valentina Höll, a gifted Austrian rider who has revolutionized downhill mountain biking. Learn more about this extraordinary athlete here.

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Scandinavia; Uno-X Mobility. We are proud to support the team with helmets and eyewear as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2024.

Jake grew up on the East Coast, where he began his skiing journey in racing. Later, he moved to Bozeman, Montana for college and switched out his racing gear with wider planks. Since then, Jake has become a well-known freerider with a strong presence in the film industry, appearing in major projects by companies like Teton Gravity Research, Outside TV, and Sweetgrass Productions.

Born in Bali, Indonesia, Simon Hillis is an accomplished skier who began his journey on the slopes at just three years old. After moving to Rossland, British Columbia, he grew up skiing at RED Mountain, quickly demonstrating his exceptional talent and passion for the sport by excelling in several junior competitions in Northern America.

Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.

Jesper has garnered significant attention for his performances in both the Winter Paralympics and the World Para Alpine Skiing Championships.

Jared is an accomplished American alpine ski racer, specializing in speed events such as downhill and super-G. In his childhood, he played lacrosse and golf, and competed in both skiing and snowboarding before fully committing to ski racing.

Meet Timon, a Norwegian alpine ski racer specializing in slalom and giant slalom. Born in Norway, Haugan has emerged as a prominent figure in the sport over recent years.

Sam has been a notable figure in alpine skiing from a young age. He made his World Cup debut in 2019 and has represented the United States in various international competitions, including the World Cup and FIS Alpine World Ski Championships.

Meet Thea, one of the strongest ski racers in the world. Growing up in Norway, she started skiing at a young age for Hakadal IL and now inspires many young athletes in the region with her dedication to the sport.