Alexey Vermeulen
Meet Alexey Vermeulen, the 26-year-old dachshund-loving former WorldTour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the WorldTour for dirt and knobby tires in 2018. Alexey is on the Sweet Protection road-cycling team. Meet the American!
Alexey’s Collection
Get road-ready with Alexey’s gear.
Winner - The Beligan Waffle Ride
Sweet Protection-rider Alexey Vermulen with a superior win at the 137-mile long Belgian Waffle Ride in San Diego, California in 2022. Here’s Vermeulen’s own words after an amazing win. Let’s go!
“My favorite part about Sweet Protection helmets is how well they fit and moreover, the fact that unlike most companies they cover so much adjustment that I think everyone will love them.”
— Alexey Vermulen
The Crossfire Collection
The Crossfire collection is for anyone who rocks tight gear and looks for adventure on long stretches of road or gravel. The entire collection offers comfort, performance, and protection for longer or multi-day rides.
Stronger. Lighter. Better.
24.08.29
Athletes
On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.
Read more
24.09.17
Alexander Steen Olsen
Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.
Read more
24.09.17
Jesper Saltvik Pedersen
Jesper has garnered significant attention for his performances in both the Winter Paralympics and the World Para Alpine Skiing Championships.
Read more
24.09.17
Jared Goldberg
Jared is an accomplished American alpine ski racer, specializing in speed events such as downhill and super-G. In his childhood, he played lacrosse and golf, and competed in both skiing and snowboarding before fully committing to ski racing.
Read more