New Arrivals

Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.

Meet Jesper, the Swedish freeski sensation known for his unmatched creativity in the sport. He grew up in Östersund, Sweden, and started skiing at an early age in Åre, Swedens biggest ski resort - where he now also lives.

On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.

PAS Racing is a gravel racing team with a unique vision: to merge their deep love for racing and performance with a global community. Creating an environment where talent and ambition meet in an engaging display of athleticism and friendship. Consisting of 18 riders from all around the world, coming from diverse backgrounds, PAS racing was brought together to inspire.

Meet Valentina Höll, a gifted Austrian rider who has revolutionized downhill mountain biking. Learn more about this extraordinary athlete here.

Hailing from Sweden, meet Emil Johansson, often considered an icon when it comes to mountain biking and slopestyle riding. When you talk to his peers, they will refer to him in a league of his own, within no one above or beneath. Johansson has swiftly risen through the ranks of the mountain biking world, captivating audiences with his remarkable skills, innovative style, and unwavering passion for the sport and up-and-coming young guns.