From the Ground Up
Sweet Protection is proud to partner up with From the Ground Up project, providing helmets and eyewear to the team.
From the Ground Up started as a project intended to inspire cyclists of all ability levels to step outside of their comfort zones. In it’s 4th season, Ryan Petry and our team athlete, Alexey Vermeulen, have come to realize how important the power of community is when taking on monumental challenges.
Keep reading to see what the founders have to say about the project and how the team did at SBT GRVL.
SBT GRVL
“FTGU has given me a new viewpoint from which I enjoy racing. I get to be competitive on race day, but also build community in my sport and have a positive impact way beyond my results.”
— Alexey Vermeulen
Gravel Gear
Back in Stock
Back in Stock
Stronger. Lighter. Better.
24.09.30
Sebastian Breuer takes on the European Divide Trail
Join us in following our athlete Sebastian Breuer as he sets out on what he calls “the biggest challenge I've ever faced in terms of my sporting activites.”
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24.06.26
Press Release: SS25 Full-Face Helmets
Oslo, June 24th, 2024 - Sweet Protection, the renowned Norwegian brand, is set to unveil its exciting new highlights for Spring/Summer 2025. Known for crafting high-quality protective gear for various action sports disciplines that combine top-tier protection performance, innovative designs, comfort and performance, Sweet Protection is proud to announce its latest innovation - a newly developed MTB full-face helmet platform.
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24.06.11
Uno-X Mobility & Sweet Protection
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.
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24.08.30
Grand Tour 2024
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Scandinavia; Uno-X Mobility. We are proud to support the team with helmets and eyewear as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2024.
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