Play Dirty

Hailing from Sweden, meet Emil Johansson, often considered an icon when it comes to mountain biking and slopestyle riding. When you talk to his peers, they will refer to him in a league of his own, within no one above or beneath. Johansson has swiftly risen through the ranks of the mountain biking world, captivating audiences with his remarkable skills, innovative style, and unwavering passion for the sport and up-and-coming young guns. 


Sweet Protection is one of the main partners of Uno-X Mobility, the first pro cycling team from Scandinavia.

Meet Valentina Höll, a gifted Austrian rider who has revolutionized downhill mountain biking. Learn more about this extraordinary athlete here.

PAS Racing is a gravel racing team with a unique vision: to merge their deep love for racing and performance with a global community. Creating an environment where talent and ambition meet in an engaging display of athleticism and friendship. Consisting of 18 riders from all around the world, coming from diverse backgrounds, PAS racing was brought together to inspire.

Meet Alexey, the dachshund-loving former World Tour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the World Tour for dirt and knobby tires in 2018. Meet the American!