From the Ground Up
Sweet Protection is proud to partner up with From the Ground Up project, providing helmets and eyewear to the team.
From the Ground Up started as a project intended to inspire cyclists of all ability levels to step outside of their comfort zones. In it’s 4th season, Ryan Petry and our team athlete, Alexey Vermeulen, have come to realize how important the power of community is when taking on monumental challenges.
Keep reading to see what the founders have to say about the project and how the team did at SBT GRVL.
SBT GRVL
“FTGU has given me a new viewpoint from which I enjoy racing. I get to be competitive on race day, but also build community in my sport and have a positive impact way beyond my results.”
— Alexey Vermeulen
Gravel Gear
Back in Stock
Back in Stock
Stronger. Lighter. Better.
24.09.30
Alexey Vermeulen
Meet Alexey, the dachshund-loving former World Tour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the World Tour for dirt and knobby tires in 2018. Meet the American!
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23.07.12
Ivar Slik and the 2023 edition of Unbound Gravel
Ivar Slik was born to ride bikes. After falling in love with the sport as a child, Ivar graduated to ten years in professional road cycling, in both continental and pro continental teams. Road, MTB, gravel, he's done it all. Continually switching it up, he's taken the podium's top step in multiple disciplines. We did sit down with him for a conversation after the dust settles on the latest instalment of Unbound.
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24.08.19
Sebastian Breuer takes on the European Divide Trail
Join us in following our athlete Sebastian Breuer as he sets out on what he calls “the biggest challenge I've ever faced in terms of my sporting activites.”
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